Gijs Frieling for Couture Graphique
Dutch artist Gijs Frieling paints the walls of the first exhibition hall of Couture Graphique, in collaboration with graphic designer Job Wouters.
Gijs Frieling collaborated with couturier Dries van Noten in 2012. Van Noten’s designs are classic, wearable and are known for their extravagant, often ethnic prints and opulent embroidery. Van Noten collaborated with Frieling and Wouters for the men’s collection for the fall/winter season of 2012-2013. Van Noten discovered their work trough the book Vernacular Painting (Valiz, 2009), on the murals of Frieling. For these murals, Frieling combined the folkloristic influences with Christian iconography. Job Wouters developed the typographical style for the book and translated the double colored brush technique that Frieling used for his murals into new letters.
Dries van Noten used the prints from Vernacular Painting, selected them on their ornamental qualities and let Frieling and Wouters make new prints. Then he printed these colorful prints on his sober, almost Victorian designs, with as result that a ‘psychedelic elegance’ was born, as Van Noten called it so himself.
Couture Graphique is on display at MOTI from 16th of February until the 8th of Augus